Blog

May 15th, 2013

BCP_May15_BTake a moment and think about your business and if you are prepared for a disaster. If you are like most business owners or managers you have some form of backup and maybe even a basic disaster recovery plan. While this is a start, recent big disasters around the world have proven that a simple backup is not enough. If you feel that your business is under prepared, there are steps you can take to fix that.

Here are five tips to help ensure that your business is fully ready for the next disaster.

1. Backup everything While it can be tempting to only backup the most important data and programs, it can be a chore to identify what is deemed to be important. Who knows, a file that is non-essential today may become essential in the future. If it is lost due to a disaster, this could prove to be a problem.

It would be a good idea to look for a backup solution that covers all data and programs. But, having a full backup solution isn't enough, you also need to ensure that recovery is easy and can be implemented quickly.

2. Look into tiered recovery Establishing a tiered recovery method means identifying the value and importance of existing systems and utilizing a recovery method that meets needs. It would be a good idea to identify mission critical systems and adopt a recovery method that can have these systems up and running as quickly as possible. From there you can tier different systems and match a recovery method. For example, archived files are likely not needed right away, so they can be recovered at a later date, using a slower recovery method.

3. Keep copies of all keys and licenses With the amount of software and programs businesses use on a daily basis growing, it would be a good idea to keep copies of the activation keys (the string of digits and letters you enter to activate the full version of software) and purchased licenses.

While many of these are now distributed electronically through email, there are still software developers that distribute keys by mail or with the physical install CDs. If you lose the codes in a fire, you will be out of luck and have to purchase the software again. This is an extra charge you likely don't want.

4. Pick the right recovery locations The best recovery plans offer numerous backup solutions which are hosted in different locations. A good provider knows this and will utilize data storage centers as far apart as possible. If you choose to backup your own data, it would not be a good idea to keep the backups in the office.

Similarly, if you are preparing for a big disaster, you likely have physical locations that you can move to if your main business location is damaged or destroyed. Optimal plans will have more than one location identified, and have them as far apart as possible. This will minimize the chances of losing full operations and increase your business's ability to bounce back quicker.

5. Match your recovery plan to your business There are so many different backup and recovery options that it can be tough to pick one. The best course of action is to look at your systems and how they work. If you operate strictly offline, a cloud based backup solution likely isn't your best bet. Or, if you operate fully in the cloud, a physical tape or hard disk backup may not be optimal.

If you are looking to beef up, or establish a disaster recovery plan, try working with an IT partner like us, who can help you find the optimal solution that can meet your needs and budget.


Published with permission from TechAdvisory.org. Source.

May 9th, 2013

AndroidPhone_May08_BTech is always changing and evolving; devices seen as futuristic only a few years ago are now mainstream and in everyday use. And one of the more outlandish tech devices of the past year has been Google's augmented reality project Google Glass. This device has had some impressive media coverage, with many wondering how exactly it will work. Now that the first, limited edition has been released, we can finally answer that question...kind of.

Google recently posted a video on YouTube giving a quick run-through of how to use Glass. Before we go over how users will interact with this new tech, here's a brief overview of the project.

What is Glass? Project Glass was introduced by Google in early 2012, and is essentially a wearable computer (running a version of Android) you wear on your head like glasses. Indeed, the shape of the device at first glance resembles a pair of spectacles: there are the usual two arms along with nose grips. However, instead of glass, there is a mini screen or HUD (Head Up Display) that sits just above your right eye. The HUD displays information much like a smartphone screen, and you can interact with the computer and the Internet using voice commands.

Currently, wearer's with prescription glasses can't actually use the device, but Google has confirmed that the device, if you can call it that, will eventually have lenses much like a normal pair of glasses.

So, how does it work? The video (watch it here), uploaded by Google, sheds a little light on how a user will interact with this device. For example there is a touch-sensitive area on the arm of the device which extends from your temple to just above your right ear. Tapping this will wake it from sleep mode, and display a clock on the screen which sits just above your right eye.

The clock is your home screen, and looks similar to the clock on the lock screen of almost every Android device. You can scroll to the left (by touching the pad near your ear and moving it towards your ear. This will display upcoming information like the weather, flights, or events.

Touching the pad and swiping towards your eye will display information from previous uses like messages, pictures and videos. Tapping on the screen will activate that relevant information. For example, if you are looking at a brief overview of an event, you can tap the device to bring up more information.

One of Google's previous videos showed how you can also interact with Glass by using voice commands. Saying, "Ok glass, take a picture." Will take bring up the camera and take a picture of what you're looking at. You can also ask questions to have glass search Google Now by saying something like, "Ok Glass, What is the traffic like?" To bring up a Google Map with the latest traffic highlighted.

Will it be useful for business? While this is undoubtedly one of the coolest products of the past couple of years, the actual usefulness of the device for business remains to be seen. For now, this device will likely be the domain of app developers and extreme early adopters. But this device, like the smartphone, will likely be incredibly disruptive when it's launched for the masses.

What do you think of Google Glass? Would you buy one if you had the opportunity? Let us know.

Published with permission from TechAdvisory.org. Source.

May 8th, 2013

SocialMedia_May07_BMarketing is an integral element of any business strategy, and social media is largely seen to now be a large part of any company's marketing initiative. If leveraged correctly, various social media platforms could give your company a marketing boost that few other campaign types could. But, did you know that social media could also help other business functions or departments?

Below are four non-marketing oriented uses of social media that businesses could benefit from.

Hiring LinkedIn is a social network dedicated to helping professionals and organizations connect and find jobs and new talent. Most social savvy companies will have a presence on this network and may even hire exclusively from here.

If you are looking for new employees, it wouldn't hurt to have a LinkedIn profile. To find the best talent, you need to forge and maintain connections (usually starting with people you know), and be somewhat active in groups and on message boards.

It's also important to not forget the other major networks when it comes to hiring. Tweeting a job opening on Twitter, or posting ads on Facebook could also help you find your next employee. Facebook can be particularly useful because you can pay to target ads (in this case, job openings) at specific demographics.

Internal communications Communication is an important part of business, and most people choose to communicate using email. You have probably seen emails with jokes, invitations to after work events, lunch orders, etc. sent to the whole company and also received the many replies that go with it. This can get very annoying, and also confusing.

Why not utilize social media for non-essential (aka. not related to work) communication. Set up a Facebook group where your employees can share content, invitations to lunch or after work gatherings, interesting stories, etc. That way you can limit email to more important, business-related aspects.

Using social media for internal communication is also beneficial for companies with younger workers. Most already see Facebook, Twitter, etc. as their main form of communication, some even feel more comfortable communicating over this medium as opposed to speaking out in meetings. Having a group portal or Facebook page could give less-empowered employees a way to voice their ideas, and maybe even improve on them with feedback from others.

Learning A common complaint of many business owners is that they have a tough time staying on top of ever-changing trends and what currently interests their customers. Using social media to connect with your customers can be a great way to learn not only hot trends but also about new ideas.

Customer service When it comes to social media, users will often complain publicly on their wall or through their tweets. This is bad for you, as the reach of this complaint can go a long way and make you look bad. Some companies have decided to confront this head on by having specific customer service accounts. If a customer complains, has an issue, or even compliments you, be active and respond using that account.

If done properly, over time, you will see more and more people reaching out to your customer service account through social media. This also gives you another way to please clients or turn around negative customer experiences.

Social media and the various platforms are not only great for marketing, but can be incredibly useful for other business functions. Do you have any other ways you use social media? Let us know. Or, if you would like to learn more about how it can help your company, then contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 2nd, 2013

VoIP_May02_BWhile email has definitely become the most popular form of communication for businesses, there's still something about a good old fashioned phone call that email just can't convey. One of the most popular phone systems in use these days is Voice over Internet Protocol (VoIP), which uses an Internet connection to convey phone calls. Are you looking for a new phone system? VoIP may be what you need, especially since there are some great features your business could benefit from.

Here are five VoIP features offered by many providers that small to medium businesses will benefit from.

1. Voicemail/call forwarding Many smaller businesses simply can't be open 24 hours. This means that there will be time where you or your employees are unable to answer the phone. Most industry leading VoIP providers offer the ability to convert phone messages into emails, which could be a great help to your business.

A good VoIP solution will also provide you with a voicemail system and a feature called Find me/Follow me. This is a call forwarding feature that allows users to receive calls regardless of their location or phone number. This makes it easier for you and your managers to be reachable when they are outside of the office, especially if calls can be forwarded to their mobile phone.

2. DND DND, or Do Not Disturb is an important feature for those who work with clients on a regular basis. When you are talking to a client, the last thing you want is to be interrupted by a phone call as it can make you look unprofessional.

Many VoIP systems actually offer advanced DND features like the ability to send calls to voicemail, or transfer to another colleague who may be able to answer the call at the press of a button.

3. Conferencing You can pretty much guarantee that you will need to eventually make a conference call. Some managers and owners may even make this type of calls on a regular basis. The best VoIP systems go further than just supporting conference calls, they also enable users to send files, chat messages, collaborate on calendars, share presentations and even desktops. This is often called Unified Communications by many vendors.

4. Auto Attendant This feature gives your business a bigger footprint by allowing you to setup multiple numbers in local areas, and have a menu system like many large companies. This means you can setup a system where a caller can easily get into contact with different departments, or even a live operator.

Some users don't like this feature because they see it as an impediment to immediate customer service - think of the last time you had to navigate a menu system over your phone? It really comes down to the preference of your company.

5. Call Recording If your company operates in an industry that is regulated, you may need to record calls. Or, you may want to record calls to track customer satisfaction and questions. Regardless of your need, a good VoIP system will allow the user to easily record calls, often at the click of a mouse, and store them in an audio format that can be easily replayed later.

These are just five of many features offered by many VoIP providers. If you are looking for a new telecommunications solution, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
May 1st, 2013

BusinessValue_April30_BOne of the more common business buzzwords of the past decade is CSR (Corporate Social Responsibility). Companies of all sizes have been taking steps to do their part, often by implementing an environmentally friendly initiative like recycling. While it certainly is a good idea to try and save the environment, many business owners have no idea where to start, or how to do more. Technology, more specifically mobile phone apps, may be able to help.

Here are four great apps that can help you and your employees make your company a little more green.

1. GoodGuide

GoodGuide is an app that can help you find out more about products. Utilizing a barcode scanner, it can provide you with information like where the product comes from, whether it's safe and if it's green.

With over 170,000 ranked products in the app's database, it's a great way to start learning about sustainable and environmentally friendly products. The only downside of this app is that it currently focuses on the US only, and there is no word as to when, or if, service will expand. You can download it to your Apple and Android device for free.

2. PaperKarma

While we are currently living in a digital age, we still get a lot of paper-based junk mail. This is incredibly wasteful, as most people just throw it away. PaperKarma is an app that aims to reduce or eliminate waste paper.

How it works is you take a picture of unwanted mail, the developers will then contact the distributor and ask that they stop sending mail to you. This app could go a long way in helping reduce the amount of paper your office uses, which will mean lower costs for you and less trees felled. It's really a win-win. You can download it to your iPhone or Android device for free.

3. iRecycle

An important part of any green initiative is recycling. The problem is, it can be hard to find out what, how and where to recycle. iRecycle is an app that aims to set this straight. It provides information on how to recycle almost everything and the nearest recycle points to you.

The app also provides you with recycling centric updates, news and tips to help encourage you to do more. It's available for Apple (iPhone and iPad) and Android devices for free.

4. greenMeter

If your company has a fleet of vehicles, you are probably always on the lookout for ways to make them more efficient. Whether it be switching tires used, driving at slower speeds to conserve gas or carpooling, finding a way to cut costs is important. greenMeter is an app that could help. What it does is use your iPhone's accelerometer and manually entered data to assess your vehicle's power and gas usage.

While driving, this app provides real-time feedback on how efficient your driving is and how much gas you are using. This will help you conserve fuel (as you can see when you are burning more than usual) which will reduce operating costs and negative environmental impact. It's available for the iPhone and costs USD$5.99.

These are just four apps that can help your company go green. What other CSR initiatives do you take in your company? Let us know! And if you would like more tips on how technology can help you reduce your environmental impact, let us know, we can help.


Published with permission from TechAdvisory.org. Source.

April 30th, 2013

iPhone_April30_BThe modern smartphone user has well over 700,000 apps to choose from. One of the most important types of apps is email. If you are an iPhone user, you may be using Apple's Mail, which comes installed on the phone. While it is a solid app, there is one function that causes some confusion - email attachments.

Below is a brief overview of how iPhone's Mail app's attachments work.

How to open an attachment If you get an email with an attachment, open the message and scroll down to the bottom of the message. You will see the name of the attachment along with the file type and size. If you tap on it, your phone should open it in a new window. You can then zoom in/out and scroll around.

Some attachments can be downloaded by tapping and holding on the attachment. After about a second, a pop-up menu will show, and you should be able to select to save it. Instead of saving the attachment, you can also choose to open it using other apps.

Why won't some attachments open? There may be a time where you get an email with an attachment that can't be opened. You will still be able to see it in the email, but you won't be able to tap on it. This is because the Mail app doesn't support all file and document types.

Don't worry if you can't open an attachment as chances are there's an app in the App store that will open it. The easiest thing to do is look at the file type of the attachment, which is usually indicated by a three letter code at the end of the file name. For example, a Word document will be FILENAME.doc or FILENAME.docx. A quick Internet search for something like, 'iPhone app that can open .ddd' will usually return results with an app that can open your file.

Once you download the app, try pressing and holding on the attachment in Mail and selecting Open in... from the pop-up menu. Look for the app you downloaded and tap on it.

How to add an attachment to emails You can add an attachment to an email by pressing and holding on the body section of a new email. A pop-up menu should come up, if you scroll left you should see the Select/Paste option. Tapping on this will allow you to select either a photo, video or message which you can attach to the email. Unfortunately, there isn't much else you can attach, so if you need to attach a document or other file type, you would be better off doing so on your computer.

If you would like to learn more about the iPhone and how it can help you, please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
April 11th, 2013

Security_May15_CThe Internet, still in its early phases, is seeing a dramatic increase in the number of users. Unfortunately, this growth has also seen an increase in the number of cyber criminals and attacks against websites. The latest major attack was perpetrated against LivingSocial. If you have an account with this website, you may want to pay attention.

LivingSocial is a daily deals website that focuses on bringing bargains and original deals to users based on their geographical location. In late April, news broke that the website had suffered a massive cyber attack with 50 million accounts being compromised.

From the reports we have seen, the attack targeted accounts world-wide with only account holders in Thailand, Indonesia, South Korea and the Philippines being unaffected. An email sent out by Tim O'Shaughnessy, LivingSocial's CEO shortly after the incident said, "We recently experienced a cyber-attack on our computer systems that resulted in unauthorized access to some customer data from our servers. We are actively working with law enforcement to investigate this issue."

The company assured users that their credit card data had not been compromised, as they are kept in another database. Account passwords were also encrypted, which means they are harder to crack but not impossible.

What should you do? If you have a LivingSocial account, we recommend that you go and change your password immediately. This can be done by:

  1. Going to LivingSocial's forgot your password page.
  2. Entering the email address you used to sign up for the account with.
  3. Pressing Reset Password.
  4. Checking your email for an email from LivingSocial and following the instructions in the email.

It is advisable to pick a new password, one that is as different as possible from your old password and, as always, the longer, the better.

Is there anything I can to do protect my company? If you are a business owner who has websites that encourage customers to sign up for updates, accounts, etc. you may be wondering how you can keep your user's information secure from cyber attack. In truth, you can't keep your important information 100% secure, if a hacker is committed enough, they will be able to get the information they need or wreak the havoc they want to. But what you can do is to make it as hard as possible for cybercriminals to get your information. This could be as simple as using multiple databases to store different bits of information, or as complex as using the latest encryption methods and systems.

Each business is unique, and the best way to ensure your valuable data is secure is to work with an IT partner who takes the time to get to know your security needs and develop a solution that is as near to 100% secure as possible.

If you are worried about the security of your systems, contact us today. We may have the perfect solution that will meet your needs and budget.

Published with permission from TechAdvisory.org. Source.

April 10th, 2013

SocialMedia_April09_BOne of the most important tools of a modern marketing plan is social media. With the various platforms leveraged correctly, social media could be the best way to expand your brand and gain vital exposure. Pinterest, the newest major social network which all about sharing images, has recently had its layout overhauled and new features introduced. Businesses can really benefit from these enhancements.

Here's a brief overview of the new features introduced with Pinterest's recent layout changes.

How to get the new layout

Before you can use these features, it would be a good idea to upgrade to the new layout. While, like other social media services, this will be happening automatically over time. Unlike other platforms, the new layout is available for all users to switch to when they feel ready, however when you switch to the new layout, you will not be able to go back to the old one. Here's how you can switch:

  1. Log in to Pinterest.
  2. Hover your mouse over your profile/business name at the top-right of your profile.
  3. Click Switch to the New Look.
  4. Select Get it Now. Note: If you press this, you likely won't be able to switch back to the old layout.
  5. Press Okay from the Welcome to your new look! pop-up window.

When the new layout loads, you'll notice that the pins are bigger, the category button has been moved to the left side of the profile beside the Search bar. You'll also notice that the comment button has been moved from the pins, you can access it by clicking on the image. On top of cosmetic changes, two useful functions that businesses will find beneficial.

Discovery

Now, when you look at an individual pin (click on the image), you will notice a number of changes.

  • You can see all pins on the same board.
  • You'll also see pins from the same website. For example if you pin something from a restaurant, you'll now see similar pins from the same website.
  • Most importantly, you'll now be able to see what other people have pinned along with the same image.

This will make it easier for users to discover what other people are pinning. For your business this means potentially higher exposure. Think of this as something similar to the way Facebook works: If a person likes you, the chances of this like showing on their friend's profile, and that friend visiting your Page is higher. It's kind of like easy brand exposure.

Analytics

Arguably the most useful feature added recently is Pinterest Analytics, which allows you to see if your pins are being clicked on or shared, and the general success of your activities. This will go a long way in helping you determine the overall success of your Pinterest oriented efforts.

The main caveat with this is that your profile/business's website needs to be verified and connected with your profile. If you have an unofficial Pinterest account, you can change it to a business one by:

  1. Logging into your Pinterest account and going to business.pinterest.com.
  2. Pressing Convert your existing account and choose your type of business.
  3. Entering the relevant account information like the name of your business, address and website.
  4. Agreeing to the new Terms of Service.

If you would like to have a new username or account simply go to http://business.pinterest.com/ and press Join as a Business. You will be asked to set your account information, username, etc. You will need to verify your account which will involve you having to download a file and upload it to the server that hosts your website. We, or your web hoster can help you with that.

After your account is verified, you will notice that if you hover your mouse over your account name a drop-down list should pop up with Analytics being about half way down. Click on that to be taken to the section.

This section will display a bunch of graphs including:

  • The number of daily pins and pinners on your site.
  • The number of re-pins you have done.
  • How many times your content has been repinned.
  • The number of clicks and website visits.
  • The most clicked and repinned pins.
  • The number of times your pins have been seen.

Overall, Analytics is a useful tool that will give you a clear picture of what is working and what isn't. If you pinned a picture of a dog and noticed that it got zero pins while another got hundreds, it may be a good idea to create/look for more similar content.

If you are looking to integrate Pinterest into your business's social media strategy or would like or learn more about how to use the service, please contact us today.

 

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 5th, 2013

VoIP_April03_BImagine the last time you were dealing with a frustrated customer over email. It can be hard to convey meaning through the digital medium, context is often missed. That's why a good old-fashioned phone call can do wonders. Traditional phone systems are a large investment, however there is an alternative: Voice over Internet Protocol (VoIP).

The question many business owners ask is: Can it bring any benefits to my business? In short, yes, it can. Here are five benefits of VoIP.

1. Automation Most VoIP systems can be easily configured to route calls to numbers without the need of an expensive switchboard. This means that you could route calls to your mobile phone when you are out of the office.

Any good phone system offers callers the ability to leave messages. Some VoIP systems can take voicemail messages and turn them into emails, which makes it easier for you to track and reply to these messages.

2. Larger appearance Solid VoIP systems allow you to have different numbers that can route into one branch. For example, if you have a presence in four states, you can set a local number in each state and when users call, they are automatically routed to your office.

By having a local presence, many customers will think your business is bigger than it really is, and may be more trusting. Similarly, you can also assign numbers to different 'departments' that get routed to one phone. This is a great way of making your company seem bigger and more reliable.

3. Features With most traditional phone services, you have to pay extra for features like all display, extra numbers, call monitoring, etc. VoIP systems often include these features and more at little to no extra cost.

4. Savings As VoIP uses your Internet connection, calls are not geographically routed which means that a phone call that would normally be considered long distance, isn't on VoIP. This translates to lower phone bills. These systems don't require complex infrastructure and wiring that traditional phone systems do. Existing phones can be easily integrated into VoIP systems with a small piece of hardware, meaning you won't need to invest in new hardware.

5. It's scalable It is easy to add numbers and phones to any VoIP system. This means that when you hire new employees, you can quickly (often in as little as three minutes) and easily assign them a number and a phone at little to no cost. This means that as you grow, the system grows with you.

If you are looking to update your current phone system or save money, please contact us today. We may have the VoIP solution that fits your business needs.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
April 3rd, 2013

BusinessValue_April02_BWhen it comes to operating a business, you are always walking a fine line, trying to balance costs and profits. This means you are probably eager to cut costs whenever possible. One area that has likely demanded a large investment is technology. The problem with technology is that it can be hard to keep costs at bay, especially when it breaks down.

Here are five ways you can reduce IT spending.

Backup everything If your business is like most other small to medium companies, the majority of your important files are located on one server or maybe a couple of computers. Technology doesn't last forever and the machine where you have your data stored on will eventually stop working.

When it does, you will have to replace it, and your files that were on it could be lost. The cost to recover them will be high. To minimize this risk, you should invest in a solid backup platform that runs on a regular basis.

Yes, this will cost money now, but would you rather have a copy of your systems and data from Yesterday which can be easily implemented when you have a problem, or would you like to pay to maybe recover year's worth of data? Backups will save you costs in the long-run, not to mention the stress they will help you avoid.

Have a strict anti virus policy The idea that your employees won't download programs or browser extensions simply because you tell them not to is like telling a child not to eat candy; they are still going to do it. By simply having computers and devices accessing the Internet through your network, you are at risk. If your systems are hacked or infected, you can face lost data, high recovery costs or worse.

How do you minimize the chance of malware infections and the risk of being hacked? Antivirus software and security solutions installed on every computer that can be run from one machine are your answer. This makes it easier for you or your IT partner to ensure all of your systems' antivirus software is up to date and scanning when it should be. This will minimize the chance of infection and keep costs down.

Document everything As your company grows, you will start to use more technology. Over time, it will need to be replaced, and you likely won't be able to afford replacing all your systems at once. This means that you will have to track down the systems, software, etc. that need to be replaced; which will take time and cost you money.

If you take steps to document all of your systems, computers, software, etc.; where it's located; when it was implemented; who is in charge of it, etc., you will be able to track things down quickly when needed, thus managing your systems better. This time saving measure will cut your costs.

Look into a CRM/ERP/HRM solution There are so many software solutions out there that can help you plan and run your operations. If you've been tracking employee data or planning using a simple spreadsheet, you could be getting more out of a tailored solution.

Solutions like Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) or even Human Resources Management (HRM) can help you spot hidden costs or even plan more efficiently, which will reduce costs well into the future.

Look for fixed-price solutions A major problem with all technology related systems is that predicting costs is nearly impossible. You simply don't know when/if an important piece of hardware will fail. This becomes even harder if you don't have expertise in tech.

One of the best ways to save money on IT costs is to outsource. Almost every IT provider offers flat-rate services that cover your systems and can ensure you maximize your IT investment. This makes budgeting for IT easier, as you know what your monthly costs will be. You can then focus on your business, and over time will see a decrease in IT costs.

If you are looking to cut your IT expenses, why not contact us. We may have a solution that will ease the budget burden.

Published with permission from TechAdvisory.org. Source.