Blog

April 21st, 2015

BusinessValue_Apr21_BEmail marketing has been around for a long time, and it certainly works if you want to increase your business’s income. Your clients will most likely provide their email addresses when they purchase your products or services, and it is up to you to make the most out of this valuable piece of information. You can use email marketing to promote your brand, and generate sales or a warm business lead. Apply the following email marketing strategies to retain customers and boost your business revenue.

Offer promotional codes

Offer your customers a promotional code that provides a special discount or a freebie on their next purchase. You can place the code in an email as a thank you for your customers’ sign-up or first purchase. Also consider adding an expiration date as a way to monitor whether your customers have used the code or not. Promotional codes are a great tool to express gratitude to your customers, and show that you value their business.

Rewards program

This is one of the simplest email marketing strategies as you can offer anything to make your customers feel special. You could go for a “buy one, get one” promotion or offer an extra month of service after a yearly subscription. If applicable to the nature of your business, you can create points programs for your customers to collect, and they can redeem the points for something afterwards.

Host contests

The purposes of contests are to excite your customers, increase engagement, and increase brand awareness. You will also have the opportunity to find out more about your customers by asking detailed questions as part of the contest entry process. For instance, you could ask them to complete a quick survey about your products or services, giving you ideas for future email campaigns.

Give freebies

Send freebies via emails occasionally, or on your customers’ birthdays. You can give away anything related to your business that your customers will find helpful, such as eBooks, videos, or other tools. Add an expiration date to these freebies to enable you to follow up if they haven’t claimed it.

Send notifications

When you have a new product or service, you can notify every customer on your email list. In addition, when you run promotional codes with expiry dates, rewards programs, or contests, you can send reminder emails to alert your customers, encouraging them to take action on your offers.

Email marketing is best used to retain existing clients. Since it’s much cheaper to retain an existing client than acquire a new one, email marketing is an incredibly cost-effective marketing solution that is well worth a try.

If you’re looking to implement email marketing to improve sales, give us a call today and we can help.

Published with permission from TechAdvisory.org. Source.

April 20th, 2015

BusinessContinuity_Apr20_BDisasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope with the situation. But coming up with a well-thought-out BCP is only the start - you need to test the plan to see whether it works. An exercise process should therefore be included in the plan. Here’s all you need to know about running BCP exercises.

Set objectives

The first step to any efficient exercise is having clear objectives. Think about the results you want to see at the end of the exercise. These outcomes may include, but are not limited to, IT disaster recovery, evacuation routines, off-site recovery plans, and supplier management. If there are measurable targets that can be put into the equation, then all the better. For instance, meeting a recovery objective after a disaster within x number of hours.

Select the right type of exercise

Essentially there are four levels of exercises, each increasing in complexity and difficulty.
  • A walkthrough - this exercise involves a team meeting to discuss whether the present BCP has everything covered and is up-to-date.
  • Desktop exercise - ideal for new or intermediate teams. A desktop exercise takes place in a room where delegates discuss a fictional scenario delivered via a series of powerpoint presentations. Role-playing and dramatic simulations are not part of this stage of the process.
  • Functional exercise - this level allows employees to perform their duties in a simulated environment. It is designed to exercise specific team members, procedures, and resources in the event of a disaster.
  • Live or real time - this is a full-scale exercise performed in real time with normal business suspended. The aim is to see whether people can do what’s expected of them within a set timescale. A live exercise is often complicated and costly to organize, but will generally ensure a much smoother process if the worst does happen.

Develop a scenario

Take what you’ve learned from the team, the objectives and plan to develop a scenario. Depending on the type of exercise, you should have a scenario tailored to suit your objectives. Be creative when simulating incidents. You may need only two or three to keep your employees busy for a couple of hours - during that time you can monitor their performance.

Prepare employees

Assign a group of representatives responsible for making announcements and preparing conference rooms to relay the plan to employees. Be specific about who in the company are participants, observers, and facilitators for the purposes of the exercise. Explain courses of actions to everyone involved in the plan. Remember, your BCP’s success depends on your employees’ cooperation, so do your best when you’re clarifying the plan.

Run the exercise!

If you can’t measure it, you can’t improve it. After careful planning and scheduling, it’s time to put your plan into action. Make sure you observe the exercise closely and ask yourself these questions: Are there any potential areas that can be improved? What should you do more of, or differently? What went well, and what didn’t? End the exercise with a feedback session where employees can express their opinions and share their ideas.

If you don’t get it right the first time, then go back to the drawing board and schedule another exercise. It only gets better with every practice.

Are you ready even if disaster should strike? Contact us today and we can help you develop a business continuity plan that keeps your company in the game.

Published with permission from TechAdvisory.org. Source.

April 17th, 2015

SocialMedia_Apr13_BWhen we think of social media marketing, our thoughts instantly turn to Facebook and Twitter. Yet, while it’s true that there are results to be had and success to be earned using these two popular channels, it is equally true that other platforms like Pinterest are on the rise and worth investing some time in too. To make Pinterest an even more attractive prospect, it’s just become easier and more efficient to keep up with your pinning - here’s why you’ll want to add it to your social media routine.

Pinterest recently announced the launch of an updated and improved browser extension that enables users to save content and pin it to their boards. The platform has supported browser extensions like this for several years already, but the latest enhancements reduce the number of clicks needed to pin images and other content to boards. It is also now simpler to track down the specific board you want to pin an image to, or to create a brand new board from within the browser extension if you don’t already have one that fits.

For casual social media users, the Pinterest button that comes with the browser extension makes for a simple way to bookmark content on Pinterest in order to come back to it later. Pinterest itself gives the example of a food blog - while you’re browsing a recipe, you can click the Pinterest button on your browser and in just a couple of clicks save a visual reference to one of your boards. Then where you’re ready to start cooking, you can easily find the image and click it to return to the blog.

But the benefits are there for those of us using social media for business purposes, too. The extension makes it simpler for you to pin both your own content, which users can then share by re-pinning or clicking on find out more on your web site, and for you to pin and share other relevant content from around the web that will be of interest to your prospective customers. Never forget the golden rule of social media marketing, that your profile - on whichever platform - shouldn’t just be a non-stop stream of promotional messages. Social media is different from conventional advertising, and your content should be a blend of subtle promotion and other, non-sales content that is of genuine interest to prospects.

Pinterest is growing in a big way, meaning now is the perfect time to accelerate your marketing efforts on the platform. There are now said to be over 50 billion pieces of content pinned on the site, spanning over a billion boards, and traffic is both growing and moving to mobile devices. In fact, over 80% of the site’s traffic comes from mobile. And while Pinterest has long been considered to be a predominantly female-friendly site, the channel’s popularity with men is growing, and is outpacing the overall growth in the Pinterest user base.

If Pinterest doesn’t already figure in your social media marketing strategy, it’s about time it did. Give us a call to discuss how we can help you propel your social media efforts forward.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 17th, 2015

AndroidPhone_Apr17_BAndroid phones are turning the smartphone industry on its head with a bundle of great new features and functionality. However, many of the features and applications available on the Android device are real battery drainers. Even though Android phones’ batteries are growing bigger with every passing year, they are simply not keeping pace with all the power-hungry applications and hardware. If you want to prolong your Android phone’s battery life, you need to manage your device’s power consumption. Here are some tips to get you started.

Adjust display settings

Are you using auto-brightness display? While it sounds convenient to have your Android phone adjust the brightness on its own, this feature actually sets the brightness level higher than you really need. Save your battery by setting the brightness manually - you can always tweak it when you have to. Reduce the screen timeout display, too, so that your phone screen goes back to black faster when not in use, saving even more power.

Activate power saving mode

This is a pretty handy feature found in high-end Android phones. Power saving mode automatically limits your phone’s processor and display to use as little power as possible without turning off critical functions. You’ll still have access to basic apps, such as texting, calling, the calculator, web browsing, and Facebook. And this feature can be set to automatically activate when your Android phone’s battery drops to a certain level, so make sure you use it!

Uninstall apps

When was the last time you actually cleaned up your Android device’s installations? Navigate to Settings and Apps to find a complete list of all your applications. You can save a huge amount of storage space by getting rid of unused apps. This, in turn, will stop the processor from running these apps in the background, giving your battery a little more life.

Organize the home screen

Most Android phone users don’t realize that a cluttered home screen sucks away their battery life as well. Stash away the widgets you don’t need and ditch the live wallpapers, since animated backgrounds consume a lot of power.

Turn off vibrations

Vibration lets you know about incoming calls, messages, and notifications. But in some cases too many vibrations can be an unnecessary battery killer. You can eliminate redundant vibrations such as keypresses by turning them off on the Language & Input settings screen. While you’re at it, turn off the sound on keypress to boost saving capabilities further.

Hide notifications

As in the case of vibrations, sometimes notifications can burn away your battery, especially if you have installed a number of applications that are desperate for your attention every few hours. So ask yourself these questions: Do you need to know every time someone posts to or comments on your Facebook page? Do you want to hear about the latest deals and offers from your application? If not, do your battery justice and turn off the needless notifications.

Use location services wisely

Some apps like Google Maps require you to turn on location services to display your surroundings and give you directions. But location service chips away your battery life very quickly and you should turn it on only for as long as you need to. Either switch to lower accuracy or turn it off, and you can save a lot of power.

Battery shortage can be a frustrating issue for Android phone users. In extreme cases, you can invest in a spare battery to ensure continued use. To learn more about how to preserve battery life on your Android devices, give us a call.

Published with permission from TechAdvisory.org. Source.

April 17th, 2015

InternetSocRepMngment_Apr17_BNowadays, most business owners have a number of social media accounts. They use social media for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence. But there are many things to keep in mind when you put your business on social media - and one wrong move is more than enough to tarnish your organization’s hard-earned reputation. So watch out for these five common online reputation management mistakes.

Choosing the wrong person to manage your accounts

With a vast selection of social media channels out there, it is normal for businesses to have more than one account. But are you employing the right person capable of managing these accounts? Think about it: your company’s social media accounts are used to portray who you are, and to communicate with customers on a regular basis. In short - this is a job that could make or break your reputation, and you should be extra careful when selecting someone for this position.

Expressing your personal opinion

You’re making a big mistake if you let your emotions get in the way when posting content on your business’s social media profiles. Discussing religion, politics, or other controversial issues may turn off people who matter to your business. Unless they’re relevant to the nature of your business, avoid mentioning sensitive topics. Instead, try to keep a neutral tone, since the goal of your social media efforts is to appeal to everyone.

Deleting or ignoring negative comments

Negative feedback can be painful to hear but, if you can put aside your pride, it is a real opportunity for improvement. When customers post a negative comment, deleting or ignoring it can make things go from bad to worse. Customers may think that you’re not taking their issue seriously, and could resort to posting complaints on all sorts of platforms, which quickly become impossible to control. Don’t let things get out of hand - reply in a timely manner and try to solve their problems as best you can.

Posting fake reviews

Another online reputation mistake is to post negative reviews on your competitors’ website to dampen their credibility. This underhanded strategy is ethically wrong. Similarly, hiring someone to leave a good review for your company is inadvisable. Instead, focus on delivering high-quality products and services to generate authentic customer reviews, which can really pay off in the long run.

Being inconsistent

To build a good online reputation, you need to be consistent. Your social media fans followed your page for a reason - they have certain expectations that you will post regular and interesting content. Updating social media with ten posts one day, followed by complete silence for the following few weeks, is a bad example of consistency. Don’t disappear for days or weeks on end. Try to schedule a routine and interact with your audience on a regular basis.

A credible online reputation is an important part of your business’s public image. If you want to discuss how to establish an online presence, contact us today and we can help.

Published with permission from TechAdvisory.org. Source.

April 15th, 2015

164_B_SecWe all know that computers can get infected with viruses, but did you know that your phone or tablet can as well? Yes, it is in fact true. And just because you have a new fancy Android device, doesn’t mean you’re immune. So if your phone or tablet starts acting funny and you suspect a virus is responsible, it’s time to take action with these six steps.

The lowdown on Android viruses

First off, let’s just put some things out there and clear the air. One, getting a virus on your Android product is actually incredibly rare. Two, when you see pop-up ads prompting you to buy a virus removal app, don’t freak out. This doesn’t automatically mean your device is infected. In fact, buying one of these apps could actually get you a virus! This is because all Android viruses are contracted via apps you install on the device. Which means the safest way to avoid getting one is to only install apps from the Google Play app store. If you must buy one outside of this, it’s wise to do your research first.

Before we get to what we think is the best solution, there are alternative ways to remove a virus that should be noted:

  • Use antivirus apps from Google Play - a lot of these are free and will detect and remove malicious apps, but some have a tendency to report apps as infected when they’re actually completely fine.
  • Perform a factory reset - if there’s a virus on your phone, this is a surefire way to remove it. However, in doing so you return your phone to its original factory settings. That means you’ll lose everything you’ve added since then that isn’t backed up.
Now that that’s out of the way, let’s get to the recommended option below.

How to remove the virus

  1. Turn safe mode on: To do this, access the power-off options by pressing the power button, then press and hold Power Off. This gives you the option to restart in safe mode. However, this doesn’t work with all models of the Android phone or tablet. If it doesn’t work with your device, a quick Google will pull up model-specific instructions. And what’s the point of turning on safe mode in the first place? Simple - it prevents any malware from running.
  2. Search for the infected app: Do this by opening Settings and then Apps. Once you’ve done this, be sure you’re looking at the Download tab (since the virus can only be something you’ve downloaded), and then start searching for the suspected app. If you don’t know the virus’s name, it’s likely something that looks out of place.
  3. Uninstall the app: Yes, it’s really that simple. Just click on the suspected app and uninstall it. Then you’re done. But if the name of the app is grayed out and you can’t even tap it, it means the virus has given itself Device Administration Status. In this case, follow the next three steps below.
  4. Remove Administrator Status: Do this by tapping on Settings and Security, then Device Administrators. Simply uncheck the infected app and hit Deactivate on the next screen.
  5. Uninstall the app: Now when you return to the Apps menu, the infected app will no longer be grayed out. Simply uninstall it.
  6. Restart your device: This takes it out of safe mode. Now your phone will be virus-free.
Want more ideas for Android and IT security? Don’t hesitate to give us a call today.
Published with permission from TechAdvisory.org. Source.

Topic Security
April 7th, 2015

BusinessValue_Apr7_BThere are several factors that contribute to a business’s success, whether it’s a good location, quality products and services or a well-planned marketing strategy. But in addition to these, the one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner you know that a solid base of loyal customers is the source of your revenue, and the relationship you build with that base will determine how far your business can go.

Imagine a product that you purchased a couple of days ago breaks after its first use. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls back. After sending an email to customer support, there's a chance you get a call back, but it's from someone unfamiliar with your problem and you awkwardly have to explain yourself for the third or fourth time. An effective customer relationship management system can eliminate this problem and many more. Here’s what you need to know.

CRM defined

Customer relationship management is a system that allows businesses to manage, record, and evaluate their customer interactions, in order to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads and sales opportunities all in one place, usually in the cloud so that the information is accessible by anyone in your organization, and at any time.

Why you should invest in CRM

  • Master data management - This is a method of recording and sharing customer data across the CRM process. When customer data is recorded, the CRM system centralizes the data into one file, called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicated data.
  • Collaboration - Nowadays clients want their support from a company’s customer service team to be as fast as possible. But one of the problems in the customer service arena is a lack of consistency. CRM systems are able to ensure customer information is shared among departments to better understand circumstances and requirements, and provide a more consistent service.
  • Customer segmentation - A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing your sales numbers.
  • Task tracking - CRM systems have task tracking features that enable your employees to stay on top of important tasks, such as contacting customers via email or phone, and following up on leads. CRM systems also send reminders to employees about their assigned tasks, so that nothing falls through the cracks.
  • In-depth reporting - Another benefit you can derive from implementing a CRM system is a thorough analysis of your customer base. CRM-generated reports give details including an overview of product sales numbers, the marketing strategies that work best, your most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.
If you’re looking to improve customer service and increase sales conversion with CRM, contact us today and see how we can help.
Published with permission from TechAdvisory.org. Source.

April 6th, 2015

BusinessContinuity_Apr6_BThe one mistake most small business owners make is not thinking about a disaster before it happens. Unfortunately, when their businesses are threatened with a sudden flood and massive data loss, it’s already cost them plenty of time and money. Disasters can come in a variety of forms, whether as a result of natural causes or man-made errors - but it’s important to remember that the damage they cause can be minimized. A disaster recovery plan can put your business back on its feet during a crisis. Here are four ways to save your business from disaster.

Cloud backup

One of the most serious side effects disasters inflict on your business is preventing access to data. This is a major inconvenience, especially if you need to communicate with clients on a daily basis. Make sure all your crucial data is safe by using a cloud-based backup solution. With the power of the cloud, your files are stored and accessible from anywhere, and at any time. Cloud backup provides convenience and enhanced uptime, ensuring business continuity during a disaster.

Get disaster insurance

Disaster insurance can help cover the costs of repairing damage caused by certain disasters. Many business owners think they have sufficient insurance coverage, only to find out later that their policy didn’t cover a disaster scenario. Take the time to consult with your insurance agent to understand what is, and what is not, covered by your insurance. If necessary, consider buying additional coverage from your insurance provider.

Prepare your employees

Many businesses regard employees as their most valuable assets. In the event of a disaster you will rely on them not only to execute the disaster recovery plan, but to also keep your business running. Unfortunately, if your employees or their families are also affected by a natural disaster, they won’t be able to concentrate on their work. That’s why you need to prepare your staff for coping with a disaster as well as your business. It could be something as simple as issuing a handbook to cope with crises, sending emails to alert employees, or preparing emergency supplies and communication devices to meet immediate needs.

Create a contingency plan

Review all your business operations and identify areas that are crucial for your organization’s survival. Establish a procedure for managing those functions during a disaster. For instance, you can make a list of all suppliers and their contact information. If your suppliers are located near your business, you should have secondary contacts in other locations. Establish an assembly place where your employees can continue to run the business if your main premises become inaccessible. Once you have a contingency plan in place, make sure you review it with your employees at least twice a year so you don’t forget any crucial details.

When your business is hit by a disaster, the top priority is to keep your daily operations running as normally as possible. If you want to learn more about planning for a disaster, give us a call today.

Published with permission from TechAdvisory.org. Source.

April 2nd, 2015

SocialMedia_Mar30_BIf you use a Facebook page to promote your business online, you’ll know that your like count - the number of users who have liked your page - is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities. The more "likes" you have, the more people that will see your posts, and the more likely it is too that those posts will appear in their friends’ feeds, spreading the message further. But Facebook has announced that page owners should expect a drop in likes - here's the lowdown.

Facebook’s announcement means that since March 12 you may have seen a drop in the number of likes, or fans, attributed to your page. If you’ve been wondering what you did wrong to cause the drop, you can rest assured that it’s unlikely to be a result of ineffective marketing or unengaging content on your part. Rather, Facebook has been hard at work removing inactive accounts from the social network.

The kind of Facebook accounts affected by the move are those of deceased users whose friends or family have opted to have the profile memorialized. The page remains visible, but is clearly marked as in remembrance of the user and becomes a place for relatives to share memories. Accounts also affected are those whereby the user has opted to deactivate their profile and take a break from the site. In the case of deactivated profiles, if the user later returns to Facebook and begins using their profile again, the like will be re-added to your page’s count at that point.

In making this move, Facebook aims to ensure that the like count for a page more accurately reflects the number of active users who actually see and engage with the page’s content. There’s no denying that it is easy to become distracted by high like counts, when often the reality is that only a fraction of those users are the people you are aiming to target, or indeed real humans at all. The social network already filters out likes and comments for specific posts from those with deactivated or memorialized accounts, so this change simply represents an extension of this policy to the more visible metric of a page’s overall like count. From Facebook’s perspective, the move also helps it to deliver a better overall experience, since taking the bloatedness out of artificially inflated numbers helps users get a better idea of which pages are popular and which are most relevant to their needs and interests.

Businesses should consider Facebook’s shift a positive one, since it leaves you with a clearer perspective on the real audience your page is getting and removes the potential to be seeking false comfort from a high page count that doesn’t actually reflect the level of active engagement. The move has echoes of recent efforts by Instagram to flush out spam accounts from its system - some high-profile celebrities saw their follower counts drop by the thousands after these accounts were banished. Though the dip in Facebook page likes may continue for a further few weeks as more accounts are flushed out from the count, most page owners will notice only a small difference. If you suffer a more drastic drop, treat it as a wake-up call to try new tactics to deliver engaging content and organically drive a more genuine Facebook audience.

Need advice on how to build a social media audience and use it to generate leads? Get in touch today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 2nd, 2015

164_B_HardwareAre you experiencing PC slowness? Are you slamming your head into your monitor wondering just what you can do to fix it? Not to fear, there are several actions you can take to solve the problem. First take a deep breath, relax and realize you can fix the problem. Feel better? Now roll up your sleeves. Here are five common actions to take when your beloved PC abruptly slows down.

Restart

The most obvious but often overlooked fix is to simply restart your PC. Many people get into the habit of leaving their PC on 24/7 and, instead of turning it off, just leave it in sleep mode when they’re not using it. However, restarting it is like vacuuming a carpet or mopping a floor. If you let either of them sit for a while, a lot of temporary gunk builds up. A simple restart can help clean your computer up but, unlike with household chores, you won’t get dirty in the process.

Uninstall new stuff

Did you recently install new hardware or software? If you did, this could be causing your slowdown and, if you don’t need it, it’s worth uninstalling it. Here’s how:
  1. Go to your Control Panel’s Programs and Features section.
  2. If you think a driver is slowing you down, open Device Manager and double click the new driver.
  3. A dialog box will open. Click the Driver tab followed by the Roll Back Driver button.
  4. If that button is grayed out, it means the problem isn’t with that driver. If not, you can continue with uninstalling.
Using the Device Manager, you can also uninstall new hardware.

Free up hard drive space

A lack of hard drive space can slow your PC down as well. To run your system smoothly, it’s recommended you have 15% hard drive space free. Having this extra space gives room for temporary files and swapping.

If you don’t have the space, you may need to purchase a new hard drive or transfer some of your files and programs over to an external one.

Search for the bloated program that’s eating your memory

Another potential problem could be a dysfunctional program that is using up too much of your PC’s memory. To see if this is the source of your problem, go to Windows Task Manager and click the Processes tab. Then look in the CPU or memory column. Either of these will show you if there’s one program that’s eating all your memory.

To solve this problem, click on the program in Windows Task Manager; and then hit End Process. Keep in mind that this is only a temporary fix. You’ll have to uninstall this program and replace it with something that will run more efficiently.

Scan for viruses

Both viruses and malware can also slow down your computer. To check if you’ve been infected, run a system scan. If you do have malicious software on your PC, and your antivirus software hasn’t effectively detected or removed it, contact a local IT Services Provider who will be able to clean your computer and free it of potentially harmful malware. They can also advise you to a reputable solution to avoid future issues.

Want more tips on how to resolve PC slowness and other computer issues? Worried you may have been infected by a virus? Get in touch with us today for help and advice.

Published with permission from TechAdvisory.org. Source.

Topic Hardware