Blog

August 6th, 2014

BCP_Aug05_BMost IT experts will agree that in order for a business to survive, they need some sort of recovery or continuity plan in place. Regardless of the type of plan, or systems integrated, all systems need to have a back up mechanism. In the last article, we took a look at four tips to help improve your data backups, and continue this article with the final four.

5. Automate your backup

It can be tough to actually remember to back up your files, especially if your business is busy. Therefore, you could look into an automated backup solution. At the very least, you should set a schedule as to when backups are conducted and set what is being backed up. While this isn't a full automation, a schedule will help.

If you are using solutions like the cloud or NAS (Network Attached Storage), you can usually automate the process by selecting which files and folders to back up and when. The software that powers these solutions will then do this automatically.

Ideally, your backups should be carried out automatically to ensure your data is available should you need it. But you should check periodically to ensure that your data is actually being backed up. This is especially true if you are backing up other systems, as there have been cases where employees have become frustrated by the backup process and simply turned it off. The business owner, thinking their data was being backed up would be in for a bit of a shock when systems crashed, if this was the case.

6. Back up your backups

Redundancy of your backups is just as important as actually backing up your data. You should keep a backup of your backup in case something happens to your original backup. While this doesn't have to be carried out as often as the 'normal' backup, this should be done on a regular basis.

In order to really ensure backup redundancy we recommend that if your main backup is kept on-site, then the secondary backup should be on another storage medium that is kept off-site.

7. Don't forget data stored on non-physical drives

What we are referring to here is the data stored on different services like your email, social media, and non-physical locations. This is especially true if you say have you own servers. It's highly likely that there is data stored on these services as well, and should they go down and you haven't kept a backup, you may lose important information.

Essentially, think about critical data that is used in the company, but isn't physically kept on computers. It may feel like this is going a step too far with backups, especially for businesses who use email services like Exchange and Gmail. However, while the chances of these systems going down are incredibly rare, it could still happen. Therefore, you should conduct a monthly to bi-yearly backup just to ensure that data is there somewhere should something happen.

8. Test your backups

Finally, it is beneficial to actually test your backups from time-to-time to ensure that they are not only working but the data is actually recoverable. If you do a trial run on recovering your data, you can get a good idea of how long it will take to retrieve this information when you actually need to recover it. You can then take steps to optimize this and let the relevant people know.

Also, testing is a good way to discover any problems, e.g., if someone has disabled backups, or one solution isn't working. This will ensure that your data is there when you need it.

If you are looking to integrate a data backup solution, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 31st, 2014

AndroidPhone_July28_BIf you have ever bought a phone on contract from a wireless provider, especially an Android phone, you likely have noticed a few carrier related apps that came preinstalled on your device. These apps, commonly referred to as bloatware, can be annoying and many users simply don't use them. The problem is, if you have ever tried to uninstall them, you may have found that you were unable to. Luckily, there is something you can do about this.

Bloatware defined

Read Android themed blogs and you will eventually come across this term. When it is used to refer to mobile phones, bloatware is software that has been installed by carriers or device manufacturers. These apps are generally useless, unwanted, or are value-added apps - meaning apps which you need to pay extra for in order to use e.g., a music service run by your carrier.

The kicker with bloatware is that you don't get a choice as to whether or not it is installed on your phone. The reason for this is because carriers and manufacturers install the apps before you purchase the phone. Many carriers have contracts with manufacturers to actually install the software before the device leaves the factory.

Is bloatware bad?

Mobile bloatware often gets a bad rap, especially because much of it is unwanted by users. That doesn't mean the apps are 'bad', or malicious. In fact, some users do actually use the software that comes installed by mobile carriers. The issue many have is that they have had no say in the matter and as a result feel forced into using certain apps, when they would rather be using something else, or would never have downloaded these apps in the first place.

In short, the vast majority of bloatware is not overly useful but it is by no means malicious. It's really more of an annoyance to many users.

Can I get rid of bloatware?

The short answer to this question is: No, you usually can't get rid of bloatware. Some of it can be uninstalled, but most of the apps installed by the carrier or manufacturer aren't able to be deleted.

That being said, there are two options you can consider:

1. Disable bloatware on your device

While you usually can't uninstall bloatware, phones running Android 4.X and newer do have the option of disabling it.
  1. Open your device's Settings panel. This is usually done by sliding down from the top of the screen and selecting the person icon with five squares followed by Settings.
  2. Tap on Apps and swiping right so All is highlighted at the top.
  3. Scroll to the app you would like to disable and tap on it.
  4. Press Disable.
  5. Tap Ok in the warning that opens.
  6. Once you do this, the app will be removed from the home screen and will no longer run in the background.

2. Purchase devices without bloatware

If you are currently looking for a new device, or are looking to upgrade your current phone, an option would be to purchase a device that doesn't have bloatware. For example, most phones you purchase separately from your carrier won't have carrier specific bloatware. Take for example Nexus devices. These phones, when bought outright, only have stock Google apps like Calendar, Gmail, Chrome, and Google Play store installed. Of course, if you buy the device from your carrier, there is a good chance it will have the apps on them. So it is best to look at the big-box stores or retailers.

If you are unsure as to whether the device you are looking at has bloatware installed, try asking the salesperson or looking at online reviews. As a general rule of thumb: If you buy the device from a carrier, or on a contract, the device will have some bloatware on it - most carriers have a stipulation on the agreement you sign giving them permission to install it, or noting that it is installed. When you sign the contract you thereby agree to have the apps on your device.

The major downside to buying devices like this for some users is that you have to pay full price for the device. For some this is worth it, while others are ok with the odd bit of bloatware if they get to pay less for their device.

Looking to learn more about Android phones? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

July 30th, 2014

SocialMedia_July28_BLinkedIn is one of the best social platforms for business users who want to share thoughts, ideas, and content with their colleagues and connections. This professional oriented network offers a wide number of features that allow and encourage this, including the newly implemented ability to create long-form content for your profile and connections.

About LinkedIn's new publishing platform

Like other social networks, LinkedIn allows users to publish posts on their profile which are then visible to other users. In the past, there was a limit as to how long the posts could be, which influenced how users shared the content they generated. Most would simply copy and paste a link to their content into a post on their LinkedIn profile.

In an effort to make sharing thoughts, ideas, expertise, etc. easier, LinkedIn has implemented the long-form post. This feature allows you to create longer content, such as blog articles and opinion pieces, and post this directly on LinkedIn. In other words, you can now use LinkedIn as a blog which is shared with your connections.

If you create long-form content, this could be a useful way to get posts out to an even wider audience than through your blog. This is because when you publish a post on LinkedIn, it becomes part of your overall profile, with the post being visible under the Posts section of your profile. New long-form posts will also be published and shared with all of your contacts automatically.

This means that you could technically increase the overall reach of your content, especially if the content you produce is useful to your LinkedIn connections.

Writing long-form content on LinkedIn

If you would like to start publishing long-form content using your LinkedIn profile, you should be able to do so by:
  1. Logging into your LinkedIn profile.
  2. Pressing the pencil in the box that says Share an update…
Note: This update is still rolling out to users, so you may not be able to produce long-form content just yet. If you don't see the pencil in the Share an update… box, you will need to wait for a few weeks, or until you get an email from LinkedIn saying the feature is ready for you to use.

If you do see the pencil icon, click on it to open the long-form post screen. It looks like most other Web-based publishing and writing platforms with the usual formatting buttons and text field where you input the content.

You can write your article directly on this page, but many choose to write using a program they are comfortable with and then copy and paste into the text field. If you want to add images to your post, you can simply click where you would like the image to slot into the content and select the camera icon from the menu bar above the text field. Select the image and hit Submit. You can then resize the image by clicking and dragging on it.

Saving and editing your content

Once you have finished writing we strongly recommend you hit the Save button at the bottom of the text field. This will save the content to your profile, but will not post it. This means you can edit the content before publishing. To do this, click on Preview which will open your post in another window, allowing you to see what the post will look like on your profile.

While in Preview mode, be sure to check the spelling and grammar, along with the overall formatting. If you spot anything that needs to be changed simply switch back to the editing tab on your browser and make any amendments.

When you have finished writing, formatting, and editing you can then hit the Publish button. This will then publish the content on your profile and share it with your connections.

If you have content that you think your connections and colleagues would benefit from reading, then this new LinkedIn feature could prove to be useful and should be considered as a larger part of your overall content strategy.

Looking to learn more about LinkedIn and how you can leverage it in your business? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
July 25th, 2014

VoIP_July21_BModern communication methods are quickly moving away from the traditional phone networks and favoring network based strategies that allow communication via the Internet. If you do some research into different solutions available you will generally hear about two major options: VoIP and Unified Communications.

What is VoIP?

VoIP, or Voice over Internet Protocol, is a modern communication method that enables voice communication over a business's network connection. With many VoIP solutions you are able to use the same phones you do on traditional networks. You just need a small adapter that turns your voice into a digital signature that travels on top of data on your network.

VoIP is common these days because many businesses have high bandwidth Internet connections that can support it, and many solutions offer considerable cost savings compared to traditional phone lines.

What is Unified Communications?

The other main modern communication solution many business owners come across is Unified Communications (UC). This is a group of modern real-time and non-real-time communication services that provide businesses with a consistent user-interface and experience across multiple devices and platforms.

Many UC solutions include:

  • Internet telephony (VoIP)
  • Instant messaging
  • Video conferencing
  • Screen sharing
  • Call control
  • Speech recognition
  • Email
  • Voicemail
  • SMS
These solutions are often delivered via a number of programs that can be combined to look the same and interact with other systems.

One of the best examples of UC in use is the idea of a customer calling to ask a question about one of your products. They unfortunately call after business hours and decide to leave a voicemail message. After they hang up, software that powers the phone system translates the message into digital form and emails it to your marketing team. Your marketing manager receives the message, in email form, on their mobile device and is then able to call the client back.

This scenario likely happens using three different systems - voicemail, email, and VoIP - and three different programs. The thing is, these programs are all 'unified', so they work as one unit.

What's the difference between the two?

The biggest difference between the two communication concepts is the scope. Many VoIP solutions focus just on Internet-based calling, while UC focuses on company-wide communication. More times than not, the voice part of UC is powered by a VoIP platform.

That being said, many VoIP solutions offer some form of UC features like voicemail, instant messaging, and video calls.

Which option is best for my business?

This is a question businesses often ask us, and the answer is that it really depends on your company and your current situation. If you already have a traditional phone system in place in your office, and are looking just to cut your phone bills then a VoIP solution may be the best solution.

One of the biggest downsides of a UC solution is that it can require a fairly large investment; certainly larger than VoIP. If your business is operating on narrow margins you probably won't be able to implement a full UC solution all at once, instead having to implement it in steps.

Our best recommendation is that before you consider either, give us a call to learn more our solutions and how we can help your business get the right type of communication that will work for your business and budget.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
July 24th, 2014

BusinessValue_July21_BTechnology is constantly evolving, and many businesses simply struggle to keep up with the changes, or even to manage their own existing solutions. While some may have come to terms with this and accept it as a challenge to running their business, there is an option available which could help many small business owners - outsourcing your IT to a Managed Service Provider (MSP).

What is an MSP?

When small to medium businesses look to outsource the management of their technology, many turn to a Managed Services Provider. These service providers function as partners in the management of a business's technology and often assume responsibility for managing, installing, and monitoring all, or at least a large part, of your tech on your behalf.

Because many of these IT partners are focused on technology services, they can often provide technology services equal to, or better than, hiring an in-house IT team. Beyond that, most IT partners offer services at a fixed monthly rate, thus allowing your business to effectively budget for IT expenditures.

5 Ways an IT partner can help

Aside from stabilizing costs and offering powerful IT solutions, there are many ways an IT partner can help your business. Here are 5:

1. Provide stability and direction

Technology is always changing, and the number of services and solutions available is simply staggering. Do you go with Windows, OS X, or Linux for your operating system? What about servers? Do you want cloud services? If so, which? Simply picking the right solution for your business requires an IT expert.

IT partners know technology and take the time to get to know your business needs and goals. From there, they can help pick and implement the best solutions that will support your current demands and provide the necessary IT platform on which you can stably expand your business.

2. Allow you to focus on your core business function

Anyone who is not an IT expert but has been thrust into the role of managing technology quickly comes to realize that technology management and implementation is a full time job. What this means in many small businesses is that someone has to give up time focusing on their main role to focus on technology. This inevitably results in a loss of overall productivity.

By outsourcing your IT, you and your employees can focus on core business functions, without having to worry about pressing technology issues and staying up-to-date with tech developments. This results in an overall increase in productivity.

3. Help you learn how to leverage technology to meet your business goals

To many, new technology like the cloud, advanced databases, and web languages like HTML and CSS are simply too confusing. They may even be downright scary! When people feel overwhelmed by technology, they will often not be able to use it in the best possible way or they will shy away from it. This can lead to decreased productivity, unused technology, and a wasted investment.

Many IT partners don't just install and manage systems, they also take the time to ensure that employees are comfortable with them and understand how to use them. This increases overall tech buy-in and can in turn reduce wasted investments, saving you money in the long run.

4. Enable you to use the latest technology

A common complaint of many who work in small to medium businesses is that the technology systems in the company are old or slow. This is largely due to the fact that many businesses operate on thin margins and simply cannot afford to update systems or integrate new ones.

IT partners offer their services to many different companies and therefore need to ensure that they are using the latest technology. Because most of these services are offered over the Web, they can pass along the features and updates to your business without you having to invest in new technology.

Beyond this, many MSPs offer full-service solutions that include picking the best technology for your business. They can install systems based on your budget and also manage them, ensuring that systems remain up-to-date and fully support your business needs.

5. Ensure compliance

Many industries like healthcare, education, finance, and real estate, require that businesses comply with strict regulations regarding technology and its use. Some governments even require that all businesses meet privacy regulations, making it difficult for businesses to know what the requirements are and if they are actually compliant.

IT partners also operate in these industries and are compliant. This means that they can often ensure that your business and systems are also meeting regulations.

If you are looking for an IT partner who can help your business get the most out of your technology, contact us today to learn more about our managed services.

Published with permission from TechAdvisory.org. Source.

July 23rd, 2014

BCP_July21_BWhile there are many different and important tasks a business needs to do, one of the most important is to back up data. Your data is important, and it really is a matter of when, not if, you will face a crisis where data will be lost. Most business owners realize this and do back up their data, but it can be a challenge to find a complete solution. In order to help, we have come up with eight data backup tips.

1. Pick the backup solution that works best for your business

When it comes to backing up the data on your company's computers and systems, most companies consider five main options:
  • Internal hard drives - You can either use another hard drive installed in your computer or partition an existing hard drive so that it functions as a separate drive on which you back your data up. This is a quick option, however should your computer or the hard drive fail - two of the most common computer failures - then you will lose this data.
  • External hard drives - These drives are essentially separate hard drives that you connect to your computer via a USB or other connection. Many of these drives allow for one touch backup and can be configured to back up data at certain times. While these can be useful, especially if you want to keep data backups easily accessible, they are prone to the same potential failure as internal drives.
  • Removable drives or media - For example, USB flash drives, DVDs, etc. These are great for backing up work you are doing at the moment or for transferring small files from one machine to another. These options are limited by smaller storage sizes however, so backing up even one computer will likely require multiple disks or drives.
  • Cloud-based backup - This is the act of backing up your files to a backup provider over the Internet. Your files are stored off-site and can be restored as long as you have an Internet connection. For many businesses, this has become the main form of backup employed, largely due to cost and convenience - files can be backed up in the background. The biggest downside of this backup option however is that you do need an Internet connection for it to work and you will see more bandwidth being used, which could result in slower overall Internet speeds when files are being backed up.
  • NAS - Network Attached Storage, is a physical device that has slots for multiple hard drives. You connect this to your network and the storage space on the hard drives is pooled together and delivered to users. This solution is like a mix of cloud-based and external backup, only the device is usually in your office. While it is a good backup solution, it can get expensive, especially if you have a large number of systems to back up.
There are a wide variety of backup solutions available, so it is a good idea to sit down and figure out which are best for your business. The vast majority of companies integrate multiple solutions in order to maximize the effectiveness of their backups and spread the risk of losing data around a bit.

2. Split your backup locations

Despite all of the backup options available, you can narrow these down to two categories, the fact that the backups are kept in two locations:
  • On-site - Data backup solutions that are kept in your office. This could include internal hard drives, or NAS, and more. The idea here is that the data backup is kept in your office. Some like USB drives may leave the office, but the main idea is that they are used primarily in the office.
  • Off-site - Data backup solutions are stored off-site, or out of the office. The best example of this is cloud-based backup where your data is stored in a data center, most likely in another city. Another example is backing up to hard drives and storing them in a secure location outside of the office.
In order to ensure that your data backups are available should you need them you could split up the locations where they are kept. Should you keep all of your backups on hard drives in the office and there is damage to the premises, you could see your data disappear. One of the most effective strategies is to have one set of backups on-site, and another off-site which will ensure that should there be a disaster in one location, the other will likely be safe and you will still be able to access your data.

3. Establish a standard naming and filing system

Have you ever seen how people organize their hard drives? Some like to use folders and subfolders that are organized neatly, while others tend to throw files into one general folder. The same can be said for they way files are named - there's just so many differences.

Because of these differences, it can be difficult to back up and recover files properly. We recommend that you pick a naming and file system that every file and folder will follow across all systems. This means backups will be quicker, you will be able to see what is new, and you will spend less time organizing files.

Beyond this, an efficient naming and organization structure goes a long way toward making it easier to find files and recover them should your systems go down.

4. Determine which files need to be preserved

While it may be tempting to back every file and folder up, in an effort to maximize efficiency of your solution, it is better to not back everything up. We aren't saying don't back anything up, but you should take time to identify what files and folders are to be backed up. For example, screenshots that have been uploaded to the Web may not need to be kept.

The same can be said for non-work related files. While these may be important to your personal life, they likely aren't to the business so should not be backed up onto your business backups.

Look at each file and folder and see if it has something to do with business decisions, or is in anyway tied to your business. If it is then it is probably a good idea to keep it.

Stay tuned for the next four tips coming soon. If you would like to learn more about data backups in the mean time however, please contact us today.

Published with permission from TechAdvisory.org. Source.

July 23rd, 2014

iPhone_July21_BWhile it is easy to simply type a message and send it, iPhone's messaging app - Messages - is capable of doing much more than that. And since businesses today rely on effective communication processes to help with workflow and productivity, it’s worth taking a look at some iPhone messaging tips which could help make your communication experience faster and easier.

1. Create Shortcuts

Have you ever typed phrases that you often use on the iPhone messaging app only to correct the typos that often come from typing on the touchscreen? To do away with this annoyance, you can create shortcuts for phrases by going to Settings>General>Keyboard>Shortcut and clicking on Add new shortcut. Now, whenever you type in a particular word that matches the shortcut you’ve entered, you won’t have to type out that entire phrase again.

2. Voice Messages

While voice messages have been ignored by many people, they’re actually a fast and effective way to communicate in the iOS messaging app. Simply record any message through the Voice Memo that is available in the Utility folder and tap on the arrow symbol in your recording page to share them on your messaging app. Now you won’t have to worry about typing your message or there being any sort of miscommunication again.

3. Share Contacts

Sharing contacts is handy for business operators. And while you’d usually go into your contact page and type in a contact’s phone number, there is a quicker way to get the job done. Simply tap into contact information and then scroll down and hit the Share Contact option. Not only will you eliminate having to type that contact’s phone number, but other information from that contact such as their email or work address will also be shared without you having to copy and paste it.

4. Share Messages

Sharing of information is a basic task in any business, and if you want to share a message but don’t want to type it out or even copy and paste it, the iPhone messaging app features another alternative. All you have to do is tap and hold down the message, tap on More and then on the blue arrow on the bottom right corner of the prompt command. By doing this, your message will be placed in a new message screen and you can simply choose your recipient.

5. Hide Message

We all need some privacy, especially where work is concerned, and the messaging app on the iPhone allows you to keep your messages to yourself by stopping the message preview from showing in the Notification Center. Go to Settings>Notification Center >Messages, then tap Show Preview to turn the message preview off. Now, when you receive a message, your iPhone will only display who sent that message without compromising its content.

Familiarizing yourself with iPhone’s messaging capabilities will save you time and frustration - and in chaotic business environments that can be a huge advantage. Looking to learn more about iPhone and its capabilities? Contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
July 17th, 2014

BCP_July14_BThere is a good chance that you would like to see your business survive any future disaster, and any problems that follow as well. While it is nearly impossible to predict what the next disaster will be, it's easy to prepare for, especially if you have an effective business continuity plan. When it comes to these plans, there are many key metrics you need to be aware of and the most important two are RTO and RPO.

While both RTO and RPO are important elements of continuity plans, and they both sound fairly similar, they are actually quite different. In this article we define RTO and RPO and take a look at what the difference is between the two concepts.

RTO defined

RTO, or Recovery Time Objective, is the target time you set for the recovery of your IT and business activities after a disaster has struck. The goal here is to calculate how quickly you need to recover, which can then dictate the type or preparations you need to implement and the overall budget you should assign to business continuity.

If, for example, you find that your RTO is five hours, meaning your business can survive with systems down for this amount of time, then you will need to ensure a high level of preparation and a higher budget to ensure that systems can be recovered quickly. On the other hand, if the RTO is two weeks, then you can probably budget less and invest in less advanced solutions.

RPO defined

RPO, or Recovery Point Objective, is focused on data and your company's loss tolerance in relation to your data. RPO is determined by looking at the time between data backups and the amount of data that could be lost in between backups.

As part of business continuity planning, you need to figure out how long you can afford to operate without that data before the business suffers. A good example of setting an RPO is to imaging that you are writing an important, yet lengthy, report. Think to yourself that eventually your computer will crash and the content written after your last save will be lost. How much time can you tolerate having to try to recover, or rewrite that missing content?

That time becomes your RPO, and should become the indicator of how often you back your data up, or in this case save your work. If you find that your business can survive three to four days in between backups, then the RPO would be three days (the shortest time between backups).

What's the main difference between RTO and RPO?

The major difference between these two metrics is their purpose. The RTO is usually large scale, and looks at your whole business and systems involved. RPO focuses just on data and your company's overall resilience to the loss of it.

While they may be different, you should consider both metrics when looking to develop an effective BCP. If you are looking to improve or even set your RTO and RPO, contact us today to see how our business continuity systems and solutions can help.

Published with permission from TechAdvisory.org. Source.

July 4th, 2014

BusinessValue_June30_BIn the first part of this article, last month, we began to take a look at the content companies create for social media and how they can go about not only getting it shared but also increasing the overall shareability of the content they create. From creating longer blog articles, to using images, and playing on certain emotions, we shared five useful content sharing tips. In this month's article, we look at five more tips that can help ensure your blog articles and content are more likely to be shared via social media.

6. Lists of 10 items are great

One of the most popular forms of blog article written these days is the list article. These articles usually cover three to more than 20 items or tips related to one central topic. Articles of this type are popular because they are not only quick to write, but are also quick to digest as they can be broken up into easy-to-read sections - perfect for those who scan articles on their mobile devices.

With so many lists out there, it can be tricky to nail just how long your list of tips, ideas, etc. should be. From social data pulled by social media experts over at BuzzSumo, it appears that articles with 10 list items get the most shares. It is therefore a good idea to strive to reach 10 points when creating this style of list article.

Some articles however can get quite lengthy, even with 10 items. One strategy might be to separate the list, like we have with this article. Of course, shorter lists can work well too, especially if these include powerful tips. We suggest trying to aim for 5-10 items when you are writing your list articles.

7. People share what they trust

This has been an age-old truth: people go with companies they trust. It has been proven time and again that users will often follow what their friends and people they trust recommend. What this translates to when it comes to the shareability of your articles is that the source of the content needs to be trustworthy.

This can be difficult to establish, especially if you are a new business or new to social media, One of the best ways to achieve this is to include bylines and author bios on your articles. Putting the name of the author (byline) at the top of an article and a brief bio at the bottom will help increase the legitimacy of the article in the eyes of the reader, increasing their trust levels over time,

Another quick way to increase legitimacy is to share an article on specific social networks. Your first thought is likely to be to share away on Facebook, but think about how Facebook is used - people generally share everything, even if it's not trustworthy. Instead, look to the more professional networks like LinkedIn and Google+. Generally, people on these platforms build more professionally oriented networks, often built on trust.

By sharing an article with a byline and bio with your groups in LinkedIn you can quickly build trust, especially if you are active within your network. Once people start to trust your content, there is a higher chance they will read it and consequently share it too.

8. What's old can be new

Have you ever followed a post on Facebook, or any other social media? If you have, you likely know how short of a lifespan content has - when it comes to shares at least. Almost all content posted on social media sites has a lifespan of about three days to a week at most. What do we mean by this? Well, normally after three days you will see the number of interactions - shares, likes, etc - drop by as much as 98%. Go beyond three days and you will usually see another huge drop in the number of shares from the three day mark.

Essentially after three days to a week, your content will likely not be shared or even seen. Most of us know this, and are often quick enough to produce more content and posts in order to keep followers engaged. However, some content can actually be re-shared to keep up or to further interest.

Not all content - articles included - can, or should, be reposted, such as time relevant content like an announcement. Reposting these three weeks after the fact likely does not provide any value to the reader. Content that is written to be always viable however e.g., tip articles, how-tos, etc. are great potential content for resharing.

Some information never really gets old and can be useful to a new audience. Resharing previously posted content like this ensures more people will see and interact with it. For best results, try promoting an article you think was useful about one week after you first posted. Also, be sure to look at season or holiday relevant content - there is a good chance this can be reposted at the relevant time.

9. Know when to share your content

Often, the most important key to increasing the shareability of your content is actually posting it when your desired audience is online. By posting at, or just before, these key times, you increase the chance of the content being seen and interacted with. While there is no set timeframe, you can figure out when best to post through trial and error.

Before you start however, look at your previous content and see when it was interacted with most. Take a look at the days and times, and track this for a few weeks. You should start to see a trend emerge, with the most interactions happening at a certain time and date. Also, apply a little common knowledge. For example, if your target audience is other business owners or managers, posting midday will likely mean content will be missed. However, posting after normal business hours could improve your chances.

From here, try posting content at different times to see what works, and adjust your schedule accordingly.

10. Realize this will all take time

When looking to improve the reach of your content, you need to realize this will take time. Even if you follow these tips, you won't see immediate results. Chances are high this will take months to pay dividends. The key here is to stick with it and to experiment. Try a few different strategies at a time to see what works and doesn't, then go back to the drawing board and improve your plans.

If you are looking to learn more about leveraging social media in your business, we may be able to help. Contact us today for a chat.

Published with permission from TechAdvisory.org. Source.

July 3rd, 2014

AndroidPhone_June30_BAs Android devices continue their steady penetration into the business world, we are starting to see a wider number of business oriented apps arrive on the Google Play store. One of the latest apps released could be incredibly useful for business owners who use Google Apps. In late June, Google announced that they had released the Slides app.

What exactly is the Google Slides app? I thought it was part of Google Drive...

As many who use Google Apps know, productivity apps like Slides, Docs, and Sheets are part of Google's cloud storage app - Drive. If you have used the Drive app on your phone or tablet, you likely also know that you can create, edit, and share documents via this app.

This development is an effort to extend the capabilities of Drive, while simultaneously making it easier for users to access their individual files. For example, if you are a heavy user of Slides it can be a little annoying and time consuming to open the Drive app, search for the file you want, open it, and start editing. Now, if you have the app installed you can open it for immediate access to your related files, in this case Slides.

The key here is to think of the Slides app as a branch of the Google Drive App, as all of your files are still linked to Drive. Create a presentation using the Slides app and it will show up automatically on Google Drive as well as in the app. This app has all the same features as the Drive version, it is just that the app has been specifically written for mobile devices and designed for ease of use.

What can I do with this app?

As we stated above, the main focus of the Slides app is to allow you to create and edit presentations from your Android device. As such, there are a number of useful features:
  • The ability to create and edit presentations offline. As long as you have accessed a Slides presentation while online, it will be made available for you to open and edit offline as well. You can also save individual presentations to your device's hard drive and have the file updated when the presentation is.
  • Advanced sharing features. You are able to share your presentation from a mobile device and have users on their devices or computers collaborate on the same file.
  • Automatic saving of presentations created and edited on the Web. As long as you have an Internet connection, changes made to files via the app will be synced with Google Drive and reflect on all versions of the presentation. If you are offline, the changes will sync when you are next online.
  • The ability to open, edit, and save Microsoft PowerPoint presentations directly from the app. This is a big feature, largely due to the fact that many businesses use PowerPoint instead of Slides. What this means for you is that you can view these files without PowerPoint installed on your device.
  • Full editing capabilities. You are able to create slides, add text, edit slide order and the overall format of your text and slides.
  • Present directly from your device. You can run presentations on your device or connect to a projector using adapters that can usually be purchased for your device.

Where can I find the Slides app?

This app is available now on Google Play. To install it you can:
  1. Open the Google Play app on your device.
  2. Press the magnifying glass and type in Google Slides.
  3. Tap on the app and select Install.
  4. Open the app when it has been installed.
When you open the app, you should see all of your slides related to your Google account pop up in the app.

If you are looking to learn more about Google's apps on your Android device contact us today to see how we can help ensure that you get the apps your business needs most.

Published with permission from TechAdvisory.org. Source.